Tao Garden Health Spa & Resort
We increased traffic by 50% and leads by 90% in one year, using a systemic multi pronged approach to lead generation.
The Thai staff at Tao Garden had created a deep, unorganized, non-mobile friendly site in Dreamweaver over many years. We undertook the project of raising the bar by creating a modern responsive WordPress site that was optimized, had calendars and events and was a natural landing page to support hotel registration.
Moving from a simple email sending account we implemented Infusionsoft and the tools to support lead conversion, commerce and created marketing automation campaigns.
Sent regular curated newsletters and customized html campaign emails that were used to engage the audience and drive guest to register for programs, retreats and spa vacations.
Undertook key-wording, meta tagging, linking posts and pages internally and externally for the resort to organically support the optimization of their highly ranked and visited site.
Resort front desk staff were struggling using plain email for reservations, we implemented Zoho Support to allow the entire team to manage requests and management to be able to view reports and customer service statistics.
Shot and edited clinic patient testimonial videos for the web to show prospective patients the kind of care and experiences that other patients had received.