This four-step process, which puts strategy before tactics, helps you generate focused content ideas quickly. You’ll get better results for your business – and for your audience. Continue reading →
The post Why You Need Content Strategy Before Editorial Planning appeared first on Content Marketing Institute.
If BuzzFeed has taught us anything, it’s that Google is no longer necessary if we want to acquire a lot of traffic. Hundreds of articles and quizzes created by BuzzFeed have gone viral, which has sent millions of Facebook and Twitter users their way. In an age when everyone is concerned with SEO, seeing a […]
For anyone interested in technology, entrepreneurship or the price of greatness, Ashlee Vance’s new book, “Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future,” is a tremendous look into arguably the world’s most important entrepreneur. Vance paints an unforgettable picture of Musk’s unique personality, insatiable drive and ability to thrive through hardship. The […]
Harvard analysts talk about the effects of the United Kingdom’s referendum to leave the European Union on both Britain and the continent.
Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean? You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase. According to […]
The post 4 Creative Email Marketing Campaigns That Inspire Action appeared first on Online Marketing Blog – TopRank®.
Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they’re working to do through various measures – the latest of which have now been announced.